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Einstein − AI in CRM for everyone

Artificial Intelligence, in various forms, has already been used in some of the world most popular consumer websites. Siri by Apple uses natural language processing to recognize voice commands. Facebook’s deep learning facial recognition system can identify a person with a 98 percent accuracy. Amazon, Netflix and Spotify use machine learning to understand how each element of vast resources refers to customer preferences.

Who can afford AI?

Technical expertise, infrastructure and other resources necessary to deliver AI solutions are too expensive for many companies to afford. But in keeping with Albert Einstein’s dictum that the definition of genius is taking the complex and making it simple, Salesforce Einstein is removing the complexity of AI, enabling any company to deliver smarter, personalized and more predictive customer experiences. Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the platform, making Salesforce the world’s smartest CRM.

AI − how does it work?

Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s models will be automatically customized for every single customer. The system will learn, self-tune, and get smarter with every user interaction with the system. Most importantly, Einstein’s intelligence will be embedded within the context of business, predicting future behavior, proactively recommending best next actions and even automating tasks. With Einstein, Salesforce CRM is now the world’s smartest CRM.

Discover, what Einstein means to your clouds:

I couldn’t be more excited to learn about bringing Einstein to Salesforce’s CRM. Now everyone, irrespective of their role or industry, can use artificial intelligence to carry out their tasks even better. I can’t wait to check out its full potential as it opens up new horizons in the upcoming era of CRM artificial intelligence.


Kamil Sajdowski

Source: Blog Salesforce “Introducing Salesforce Einstein–AI for Everyone”