How global retail looks nowadays?
Contrary to appearances, it hasn’t moved to the Internet entirely 😉 Even the biggest leader of e-commerce – Amazon.com – has opened a real bookstore in Seattle last year.
It seems that rumors about the death of traditional retail are strongly exaggerated. This conclusion also comes from the newest edition of Deloitte’s ”2016 Global Powers of Retailing. Navigating the new digital divide” report.
Boundaries between offline and online trade have wiped out. Nowadays, consumers can begin the proces of purchasing through the one channel and finish it by the another. This connection between real and virtual worlds of retail may create some new chances for commercial networks – says Justyna Skorupska, e-commerce leader from Deloitte.
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