Launch of the new Deloitte Digital’s Getin Bank campaign
August 6 marks the beginning of a national advertising campaign of Getin Bank promoting Savings Account. The campaign, prepared by Deloitte Digital, incorporates TV spots, cinemas, branches and the Internet.
For the needs of Getin Bank campaign, four TV spots were created, directed by Bartosz Dombrowski and produced by Papaya Films. Spots in 30” and 15” version will be shown on most popular TV stations and thematic channels. They will be accompanied by Internet advertising, i.e. display ads on major portals and video campaign utilizing VOD and YouTube. Additionally, specially prepared displays will be visible in bank branches in the biggest cities in Poland.
„The campaign draws attention to responsible management of household finances. We present the basic function of Savings Account – simply saving money. An attractive offer with 2,8% interest and user-friendly account management via a mobile app will encourage clients to do that.” – says Marcin Wójtowicz, Marketing Director at Getin Noble Bank.