Mixx Awards Hunt!
Our campaign – Pepsi Ticket Hunt for UEFA Champions League finals – was awarded a bronze statuette in the Out-of-Home and off-line category in Mixx Awards 2016!
The campaign was carried out at the trolleybus stop at Skwer Kościuszki in Gdynia.
Famous football commentators – Adam Smakowski and Andrzej Twarowski – appeared on bus shelter displays, talking to people waiting for their bus and encouraging them to comment on the passing trolleybus as if they were commentating on a football match.
The most creative commentators received a voucher to the UEFA finals, a free plane ticket and accommodation. Pepsi, a sponsor of UEFA CHAMPIONS LEAGUE, founded the prize for 3 winners with their partners.