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What are the latest trends in content marketing?

An answer to this question would be no problem for participants of this year’s Filmteractive Festival 🙂 For two days they had an amazing chance to see international content marketing projects and see how this trend is developing in the whole world.

Market - uczestnicy i jurorzys

During the Conference, Villads Spangsberg told how he produces films and TV series for kids at his work for LEGO. He presented the whole creative process which every new collection of bricks has to come through. Amanda Farnsworth let participants have a sneak peek at the newsroom of the BBC, the most appreciated medium on Earth. Lovisa Sunnerholm presented the new trend, which is green washing.

Konferencja_Villads Spangsbergs

The second day of the Filmteractive belonged to young creators from all over the world. Ten of them showed their interactive ideas on a pitching session in front of jury: Amila Čirkinagić (The Financing Forum For Kids Content), Barbara Żbik (PayU), Romain Bonnin (France Télévisions), Bartłomiej Gola (SpeedUp Group), Maciej Binkowski (Techland), Amanda Farnsworth (BBC News), Anna Iller (Allegro Group), Robert Pratten (Transmedia Storyteller), Katarzyna Jezierska (PepsiCo), Monika Bednarek (miptv) and Marcin Połeć (The City of Lodz Office). The jury decided that Digital Stories and Createrria: Craft Your Games, two Polish productions, were the best. Also Spanish-Swedish Infinidie and Italian Mash&Co were appreciated.

Filmteractive_Maciej Binkowskis

Festival finished with films screenings. At first, participants saw the best videos submitted to Discovery competition: “Always curious: father and son”. After that two documentaries which conference speakers had mentioned were shown: “The Next Black” produced for AEG and “A Small Section of the World” produced for illycaffe.

Market - autor projektu Createrria Craft Your Gamess

Now, let’s talk numbers. This year we had 372 guests, who listened to 24 presentations and gained an infinite number of inspirations 🙂

Konferencja_Lovisa Sunnerholms

See you next year!

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